Established in 1962 as a sister concern of M/S Haji S. Ameerdin & Sons, who are one of the oldest opticians in South Asia, since 1864, having branches in all major cities of Pakistan. They also deal in contact lens and ophthalmic electromedical equipment and devices. Their other subsidiary is M/S E. Plomer & Co. one of the oldest pharmacists since the time of East India Company.

Ethical Labs. was established in collaboration and technical direction of M/S Smith Miller & Patch of USA. The production started in 1965, and operations continued till 1972. In 1972 the government introduced the generic policy for Pharmaceuticals in which M/S SMP (Smith Miller & Patch) were not interested and pulled out. Ethical continued making their products under generic mainly OTCs, Vitamins, Cough Syrups, Liver Products, Anti-malarials etc. The government abandoned the generic policy in 1976, reverting back to the brand names.

In 1983 Ethical Labs. entered into a collaboration with M/S Coopervision of California, USA (formerly SMP) to produce their ophthalmic pharmaceuticals. Coopervision was one of the top three ophthalmic companies of USA.

The whole sterile production area and equipment were upgraded and added on the direction of Coopervision to conform to their standards and specifications and those of International GMP.

Unfortunately Coopervision was acquired by M/S Johnson & Johnson and partly by M/S Alcon and the collaboration was ended in 1986.

Ethical is now established in Pakistan as one of the leading ophthalmic pharmaceutical manufacturers, catering for almost all the requirements needed in ophthalmic practice, covering diagnostics, local anaesthetics, NSAIDS, Anti-inflammatories, Anti-infectives, Anti-allergics, Dry Eye Treatment, Beta Blockers, Anti glaucoma, Vitamins/ Anti-oxidants for Cataract, Viscoelastics etc.

We have state of the art manufacturing and quality control equipment, meeting the rigid standards of GMP and WHO.

The Production, Quality Control and Marketing Departments are manned by professionally qualified experienced and motivated personnel.

The Chief Executive and the Head of operations is Mr. Hafeezuddin Sheikh with an experience of Pharmaceuticals spanning more than five decades.

The Marketing Department is being looked after by Mr. Abdul Waheed Sheikh, General Manager, having qualified his business studies from Boston University USA, and Mr. Khurshid Haider, Marketing Controller, who has done his Marketing Management from Belgium and Pakistan Institute of Management. He was formerly the Regional Manager for Africa, Middle East, South Asia with Alcon and Coopervision, USA.

The Production and Quality Control are being looked after by Dr. Saeed Iqbal and Dr. Aslam Pervez qualified from UK and having a vast experience of working with Glaxo/Wellcome.

The entire management and field staff are young and dynamic.

Ethical has also been exporting to some Middle Eastern, African and CIS states. They have technical collaboration currently with M/S Deseret Laboratories USA and M/S Refarmed chemicals, Switzerland, for some of their products.